Style guide

I was reading a style guide for writing techincal specs, and the author pointed out something that I had never noticed before. He said that people are afraid of reading large blocks of text (that I knew). Then he said that people are so afraid of it that magazines will sometimes take a quote from the article you are reading, and put the quote in a huge box right in the middle of the page in a big colorful font, just so you don't think that you are reading a big block of text. After reading that, I thought, "Holy crap, he's right! I've been duped this whole time!".

"Holy crap, he's right! I've been duped this whole time!"