I just got a advertisement in the mail. It seems that Hummer (the company that makes the least fuel efficient vehicle in America) has fallen on hard times. In an attempt to boost sales, they are offing a new incentive -- if you buy a new Hummer this year (estimated fuel consumption 14 MPG city, premium gas only) they will reimburse you for anything you pay above $2 a gallon.
So now not only are you driving the car with the worst milage possible, but you have absolutely no incentive to conserve, no matter how expensive gas gets!